It has to be said that these days it can be very difficult to differentiate between a counterfeit DVD and the real thing. The manufacture of the items - mainly in Asia - has become exceedingly good, and it's easy for the average consumer to be fooled.
That said, there are some giveaway signs - albeit not in every case. A few will be quite obvious. A disc sold with no case (which might be described as a so-called rental return) is a fake, as are (quite obviously) those which are blank discs with the title simply written on.
Price can also be an excellent indicator in many cases. Where something is selling for, say, £2, and it's £14 in the shops, the odds are that it's not legal (although there might be a few, rare exceptions).
Also, where a film is still playing in theatres and you find it for sale on DVD, it's a strong bet that it's counterfeit (again, that's not always the case; it could be from another country where it's already on DVD, although that's becoming less and less likely as international release dates are more coordinated).
By itself, the fact that a DVD might be from Asia doesn't automatically make it a fake. However, it should raise a red flag for any buyer, especially in an online auction. Check the seller's feedback carefully, not just the numbers, but also the comments. If any indicate he was selling fakes, however well they might play, steer clear.
What To Look For
A lot of commercial releases, certainly those by major studios, are for a specific region (i.e. Region 1, Region 2). The big studios will not be putting out movies marked Region 0 - meaning the DVD will play on all players. That said, a lot of Asian releases, especially anime, are Region 0. You need to know the type of movie you're dealing with, and the more you know about different releases of the film, the better.
There should be no misspellings on the cover text, and the images should be very clear. However, the quality of printing on fakes has improved dramatically, so the cover alone might tell you nothing.
The playing side of the DVD - the underside - should be silver. On the other side, under the printing, you should not be able to make out the name of the manufacturer of the disc. If you encounter either of those, you've found a fake.
Identify warning signs that a product is likely counterfeit based on your observations.
Try our Authenticity Red Flag Checker free, here on this site →Your situation may be slightly different. ask a question below ↓ and our editorial team will reply with our advice.
Anime
When dealing with anime, which has become an incredibly popular genre, especially among the young, and where most discs come from Asia, it becomes even more complex. Here's it's very much a case of knowing your movies and editions and doing careful research to see what's legitimately available - and be especially careful on subtitle languages. In a number of cases the fakes will use different languages to the real versions, to capture a larger market. Where the discs, typically a box set, are made up of episodes of a show, a legitimate release will really never have more than five episodes on a disc. If you see a lot more crammed on, then it's almost certainly a bootleg.
Ask Spot Counterfeits a question
Ask our editorial team a question and we will reply with our advice. Tell us as much about your situation as you can: the more detail you give, the more useful our answer can be.
You do not need to use your real name. Please do not include your full address, phone number, email address, or the names of other people. We may edit or remove identifying details for privacy and legal reasons.
Comments are moderated before publication.